Role: Senior Manager, Social + Community

Social media management / Content + IRL production / Community engagement / Executive comms

Harry’s had the unique challenge of being a recognized brand, but having a relatively low social media presence.

To bring Harry’s Instagram up-to-speed, our immediate approach was to diversify the type of content the audience was used to seeing. Harry’s had previously relied on PDP images to fill the grid — which kept the lights on — but didn’t encourage engagement or conversation. From briefing in new styles of creative (which was also extended life on paid social, email, and web) for the ‘gram to collaborating with dynamic creators to help tell the Harry’s story, audiences were introduced to a new era of content. This shift seemed dramatic at first, but the return was well-worth the evolution as we saw greater engagement, interest, and participation.

TikTok was the next conquest. From bringing on an evergreen creator to concepting and executing in-house content, we created a sustainable process with limited resources. This led to steady follower growth, organic viral moments created by other users on the platform (proving we were present in the zeitgeist), and overall brand presence on the ever-popular platform.

From product launch campaigns to tentpole moments throughout the year, our team had a hand in all comms and creative to inspire memorable moments for the brand as well as the Harry’s community.