Freelance production projects from 2019-2020
Experiential Production
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aw x adidas: the last hack
Role: Front of House Producer
To launch the final collection of Alexander Wang with Adidas, a live game show was held at the historic Brooklyn Museum where guests were invited to have a free-for-all at deadstock items. Hosted by Ilana Glazer, the night was where gaming met fashion with a healthy dose of raving.
My role was to co-lead and support front of house to ensure a safe and dynamic flow of guests into the space. This included working with the agency, training staff on guest check-in, and directing security on their posts and responsibilities.
Credits:
Creative Direction/Experiential: Offline Projects, Agency: Johannes Leonardo, CTF Game Design: Bureau Cool, Soundtrack: Danny L. Harle, Lighting: Nitemind, Motion Design: Erik Carter
reishi nyfw showroom
Role: Associate Producer
Figment brought me on to support the team as REISHI was gearing up for their brand launch during S/S 2020 New York Fashion Week. The goal was to introduce the leather alternative material to the fashion industry, inform potential buyers, and create interest.
As Associate Producer, I liaised with the client and agency to ensure all needs were met, work with vendors, support set-up of the physical space, train the showroom staff, and oversee general function of the showroom.
Credits:
Production by Figment, Creative by Young Hero, Photography by Jay Lopez (Young Hero) and Matteo Prandoni (BFA), Video by Daniele Sarti (Young Hero), Art Direction by Xavier Gallego.