item - diane paik

Social strategy, content creation, social platform management, and audience development

Social media work for Kin Euphorics, FUKU, i-D Magazine, VICE, Volcan Tequila, and August Market

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Fuku

*Social Media Strategy and Content Production*
*Role: Social Media Consultant*
As Fuku was gearing up for kitchens opening up amidst COVID-19 as well as new product launches, they wanted to give their Instagram a facelift with new content and direction.
Joining the nimble team, I worked to revamp their social by bringing in a more real and human feel to their Instagram feed. At the time, their socials was filled with stiff product shots with older photography, so we worked with a new photographer and art director to bring some freshness to the content.
I consulted on social tone of voice, look and feel, strategy, as well as establishing content pillars for the brand. Additionally, I wrote copy for email campaigns.
Fuku’s followership grew from 55.4k to 59.3k over the course of a few months with consistent engagement and interest.

Solange Knowles for The Homegrown Issue, no. 355, Spring 2019. Photo by Tim Walker via i-D. — *Solange Knowles for* *The Homegrown Issue, no. 355, Spring 2019. Photo by Tim Walker via* *i-D*.

i-d magazine + vice

Strategy + Socials Managements

Role: Social Editor

As i-D’s Social Editor, I maintained all U.S. social needs in coordination with international offices, implemented organic engagement for Twitter, managed social platforms, covered events and parties—including New York Fashion Weeks—on our Instagram, and consulted on brand partnerships on their social plan. I was the first line of digital reporting / sourcing as news breaks and the primary developer of audiences across social media. Worked closely with key VICE territories to optimize content.

For our issue launches, I created a strategic plan for a VICE network-wide push by organizing with the global communications team along with editorial to ensure a systemic and timely cross-promotion. The unveiling of Solange Knowles’ cover for The Homegrown Issue was coordinated with verticals like Noisey and VICE Identity.

During my time there, i-D won a Webby’s for Best Social in Fashion and Beauty and for Best Website in Fashion and Beauty.

See more @i_D.

In tandem, I oversaw and executed social strategy across all of VICE’s verticals and platforms working to increase traffic and audience growth for VICE.com. Previously as Broadly’s Social Editor in 2018, this photo made it into Instagram’s “explore” page and gained the highest engagement to date of post for the vertical.